A while back, we discussed using images and diagrams to increase the content bandwidth of a tweet.

Another mechanism is to create a thread. Threads allow you to chain related tweets together. These are useful to tell a story, explain with more detail, or provide examples.

You can create a poor man's thread by simply replying to a tweet. However, you most likely want to compose all of the tweets before posting them. Twitter has a mechanism for that as well. You can use the plus button to attach subsequent threads, review them, edit them, and then post them as a group.

Play around with threads. A common complaint I've heard is that authors spend an hour (or more) crafting the perfect thread only to be surprised that a single tweet posted on a whim gets much better performance. Again, virality is hard to predict.

Also, consider an explicit call to action at the end of your thread. Ask readers to retweet or follow you. You'd be surprised at how much more likely someone is to retweet if you simply ask them to.

Your homework: