How do you generate content?

Creating evergreen content is difficult. You can brainstorm your topic and jot down ideas. Scour the wider internet for inspiration. For programmers, what are questions on Stack Overflow? What are folks blogging about? What is popular on other social media? LinkedIn? Facebook? Instagram? Crack open the Swipe File and jot down various ideas.

You also need to remember re-purposing content. You can retweet your own content, but I would recommend re-writing it. If you had a successful tweet more than three weeks ago, use it again.

Be inspired by others' content. Don't copy it wholesale. Write about the topic in your own words. Remember to use images, emoji, and formatting to improve the reception.

Your task today is to brainstorm 20 topic ideas. Write them down in your notebook.

Your other task is to start following the calendar schedule you created. What kind of tweet do you need to create today?